Senior Advisor Online Channels

Discover a career with purpose at MBIE

• Are you driven to make digital services intuitive, accessible and usable for everyone?
• Do you believe in the impact of excellent content design, user-centred web design and accessibility best practice?
• Join MBIE’s Customer Service Delivery Branch and help ensure all customers can confidently find and use essential government services.
• Wellington based
• Salary: $101,911 – $121,196 p.a. + KiwiSaver + Wellness Benefits

We’re looking for an experienced Senior Advisor Online Channels, to lead digital initiatives across a portfolio of MBIE websites and applications, driving channel performance ensuring they are findable, accessible, usable, efficient, and deliver meaningful services that make a real difference for New Zealanders.

Tēnei tūranga - About the Role:

We’re looking for a Senior Advisor Online Channels to lead initiatives across a portfolio of MBIE websites, ensuring they are easy to find and use, and aligned with the New Zealand Government’s direction on digital content, design and UX. This includes the practical application of reusable components and patterns in websites or applications, demonstrable understanding of content design, and the NZ Government Usability standard.
In this role, you’ll will work closely with subject matter experts, technical partners, and delivery teams to ensure digital channels are intuitive, inclusive and grounded in evidence that drives channel performance improvements.

As an experienced practitioner and advocate in UX and content design for websites, you will help operationalise MBIE’s UX and content design standards across your portfolios, working closely with the Content and UX Practice Leads who set MBIE’s frameworks and expectations.  

You will champion UX and content design by ensuring our digital platforms are intuitive, engaging, and accessible, creating content and journeys that empower all users to participate confidently and equitably.
You will contribute across a broader portfolio of websites, with opportunities to influence MBIE’s digital content standards and UX maturity through participation in the relevant cohort and by operationalising agreed standards.

What You’ll Do

• Play an important role in the planning, development and improvement of websites and digital tools within your portfolio, ensuring their content and UX work in synergy to deliver impactful user journeys and outcomes. 
• Identify user needs, map end-to-end user journeys, and apply your UX nous and content skills to ensure our channels meet user needs along those journeys.
• Provide strategic advice across UX, content, analytics, and digital design trends, helping the organisation make evidence-based decisions.
• Develop inclusive content design, applying plain language, structured content patterns, and accessibility conventions throughout the website.
• Collaborate with SMEs to produce content that is accurate, compliant, and genuinely meets user needs.
• Translate complex policy into plain language, consistent, well-structured content that is accessible to all.
• Coach and support others, lifting capability in accessibility, UX, and inclusive content design across the team and wider organisation.
• Navigate ambiguity and change, applying a flexible, user centred, problem-solving approach.

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required:

• Proven experience leading digital initiatives with demonstrated ability to manage digital portfolios and deliver through agile or iterative processes.
• Deep expertise in UX and content design, including hands-on experience implementing UX and content design principals across digital products. 
• Strong understanding of UX and content design principals, including user research, information architecture, interaction design, and usability evaluation.
• An analytical mindset with the ability to integrate insights gleaned from multiple data sources (quantitative and qualitative research, website data, desktop research) and apply these to improve user experiences, shape UX and content.
• Ability to work collaboratively across teams, influencing and guiding others toward accessible and user centred outcomes.
• Deep knowledge and significant experience working with CMS platforms (ideally Silverstripe).
• Knowledge of privacy, security, and government digital standards.
• Excellent communication skills — able to translate complex technical or regulatory concepts into clear, accessible language.
• Demonstratable success in building professional relationships with senior leaders, internal and external business partners, colleagues, delivery partners, and stakeholders.
• Experience in mentoring and coaching others to improve their skill sets in UX and content design.
• Commitment to continuous improvement and to applying tikanga Māori and inclusive practice in your day-to-day work.
• Between 3 to 5 years working as a Senior in online channels or similar digital roles with a focus on UX and content design.

Ētahi kōrero mō MBIE - About MBIE:

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.

Me pēhea te tono - How to Apply:

Click here to view a position description. 

When you are ready to apply please send a CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We can't wait to hear from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz quoting ref MBIE/19435 if you have any further questions.

Applications close on Sunday, 17th May 2026