Senior Advisor Content Design

Design content that empowers New Zealanders.

• Are you passionate about creating digital experiences that truly serve people?
• Do you believe in the power of plain language, inclusive design, and user-centred content?
• Join MBIE’s Customer Service Delivery Branch and help shape how our customers access vital government services.
• Wellington
• Salary: $101,911 - $121,196 + KiwiSaver

We’re looking for Senior Content Designers to lead the creation of high-quality, accessible, and customer-focused content across MBIE’s digital channels. This is a unique opportunity to work at the heart of government service delivery, making it easy for our customers to understand their rights and responsibilities. 

Tēnei tūranga - About the Role:

As part of the Online Channels team, you will drive content strategy and design that meets the NZ Government Web Standards for plain language, accessibility, and usability. You will collaborate across MBIE to deliver smarter, integrated services that build public trust and improve regulatory outcomes. You will lead initiatives, mentor others, and bring a future-focused mindset to content design — ensuring every word and interaction is purposeful, inclusive, and effective.

We have 3 roles: 2 permanent roles, and 1 fixed-term role working across MBIE's websites.

What you will do:

• Design and deliver user-centred content that balances user needs with business objectives.
• Translate complex policy into plain language, consistent, well-structured content that is accessible to all.
• Use evidence, data (such as search data) and research to make content decisions.
• Identify user needs, map end-to-end user journeys, and design content to meet user needs along those journeys.
• Contribute to and use style guides and content patterns.
• Lead and contribute to content planning and information architecture.
• Lead content maintenance, peer review, and performance analysis.
• Collaborate with and influence subject matter experts, project teams, and communications specialists.
• Lead the development of user-focussed content strategies with business partners and subject matter experts.
• Champion user needs, plain language and continuous improvement.

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required:

• Proven experience in web content design or a similar field, such as UX writing.
• Experience creating content using consistent publishing workflows, style guides and content patterns, doing peer reviews, and having your work peer reviewed and edited.
• Experience using content creation tools like Gather Content and whiteboarding tools to plan and map content.
• A strong understanding of NZ Government digital and accessibility standards and digital trends.
• The ability to collaborate, negotiate with and influence stakeholders, supporting business objectives and commitments while advocating for user needs.
• Experience with CMS platforms (Silverstripe preferred) and using user research, Google Analytics and user journeys make content decisions. 
• Ability to lead through ambiguity and adapt to changing priorities.
• Commitment to kaupapa Māori approaches and inclusive design.
• A relevant degree is a bonus, for example in English, Journalism, Social Sciences/Psychology, or relevant professional qualifications in Content Design or User Experience Design.
• Legal right to work in New Zealand.

Why MBIE?
At MBIE, we are committed to delivering smarter, more connected services that reflect the needs of our communities. You will be part of a team that values innovation, collaboration, and customer-centric design — where your work has real impact.

Ready to make a difference?
Apply now and help us shape the future of digital service delivery in Aotearoa New Zealand and for our global customers.

Ētahi kōrero mō MBIE - About MBIE:

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.

Me pēhea te tono - How to Apply:

Click here to view a position description.

When you are ready to apply please send a CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We can't wait to hear from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz quoting ref MBIE/17862 if you have any further questions.

Applications close: 3rd August 2025