Principal Advisor Online Channels

Discover a career with purpose at MBIE

• Lead the development and delivery of high-quality digital initiatives across key MBIE online platforms while ensuring best practice in product ownership and channel management.
• Take a leadership role by supporting the responsibilities of the Manager, Online Channels
• Lead cross-functional initiatives by aligning digital strategies and best practices, while actively engaging and collaborating with key internal and external stakeholders across MBIE to support seamless service delivery.
• Permanent | Wellington CBD based 
• Salary $118,390 - $143,639 p.a. + KiwiSaver + Wellness benefits 

We are looking for a Principal Advisor to lead the development and delivery of digital strategies that boost customer experiences across key MBIE online platforms such as IPONZ, business.govt.nz, and The Companies Office.

Tēnei tūranga - About the Role:

The role sits in the Online Channels team, within MBIE’s Customer Service Delivery Branch. Together, they support millions of customer interactions each year and work closely with others to ensure customers have the information, and tools they need to act with confidence. Put simply - we make it easy for people to do the right thing.

The Principal Advisor Online Channels will primarily: 

• Support the development of Online Channels as a centre of expertise for channel management across MBIE. This includes leading and supporting the development and delivery of relevant strategic initiatives, embedding consistent accessibility, content design, UX and findability standards and principles across Online Channels platforms, websites, and digital tools. 
• Play an active part in mentoring the team, driving cross-functional initiatives, planning, overseeing, and reporting on digital initiatives, functioning as 2IC to the Manager.
• Support the planning and prioritisation of work - allocate tasks and proactively resolve issues to support delivery; ensure strategic alignment across programmes to deliver innovative, user‑centric experiences. 
• Work in partnership with peers across Online Channels to embed the team as a centre of excellence within MBIE.
• Build and manage strategic relationships across MBIE, government agencies and external partners; represent Online Channels with trusted, timely advice. 
• Integrate customer data (including from the Customer Service Centre) to identify strategic opportunities.
• Model leadership behaviours and public sector values; contribute to collective leadership forums and knowledge sharing. 

We are looking for a team-player who is passionate about helping New Zealanders succeed and can relate to a wide variety of people in different situations.

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required:

• A passion for integrated, seamless customer journeys across channels and proven delivery of complex, high‑priority initiatives.
• Applied human‑centred design expertise (user research, ethnographic methods, systems thinking). 
  
• Demonstrated leadership in digital environments with excellent communication and stakeholder engagement. 
  
• Experience leading product strategy and design for digital tools and services.
  
• Strategic thought leadership with the ability to navigate ambiguity, manage risk and shape direction.
  
• Ability to think analytically and translate ideas and concepts into concrete actions.
  
• Strong analytics capability using tools such as Google Analytics, SEMrush, CMS and tagging systems. 
  
• Demonstratable success in building professional relationships with senior leaders, internal and external business partners, colleagues, delivery partners, and stakeholders.
  
• Commitment to kaupapa Māori approaches, embedding tikanga Māori in culture and service design. 
  
• Degree level qualification in relevant subject, or similar, is desirable. Practical and demonstrable experience in this area is required.
  

Applicants must have the legal right to work in New Zealand.

Ētahi kōrero mō MBIE - About MBIE:

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.

Me pēhea te tono - How to Apply:

Click here to view a position description. . 

When you are ready to apply please send a CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We can't wait to hear from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz quoting ref MBIE/18828 if you have any further questions.

Applications close: 8th February 2026