Principal Advisor Content and Marketing

Discover a career with purpose at MBIE

• Provide high quality strategic, operational and business management advice to support the responsibilities of the Director Content & Marketing.
• Support strategic decision making to drive positive change in how our customers access critical information across our portfolios.
• Take a leadership role in engaging and collaborating with key stakeholders across the business both internally and externally.
• Permanent | Wellington CBD based
• Salary: $118,390 - $143,639 + Kiwisaver + Wellness Benefits 

Tēnei tūranga - About the Role:

We are looking for a Principal Advisor to join our new Content & Marketing team within Customer Service Delivery Branch, Te Whakatairanga Service Delivery. Customer Service Delivery supports millions of customer interactions each year and works closely with others to ensure customers have the information, and tools they need to act with confidence. Put simply - we make it easy for people to do the right thing.

The Principal Advisor Content & Marketing is a leadership role responsible for supporting the Director Content & Marketing to develop a new centre of expertise for MBIE. The role takes an active role supporting the strategic direction and operational running of the team.

The Principal Advisor Content & Marketing will primarily be responsible for: 

• Supporting the development of a centre of expertise for content, marketing, design and product management across MBIE. This includes leading and supporting the development of relevant strategies, policies, frameworks and processes.
• Proactively contributing to Content & Marketing strategic objectives, priorities and business plans, ensuring alignment of activities and key messaging.
• Supporting the Director Content & Marketing to undertake an integrated approach to the development and maintenance of our channels, ensuring a multi-channel, customer-centred, cross-regulatory system approach to MBIE’s public information programmes.
• Ensuring the effective provision of accurate, objective and timely information, analysis and advice to the Director Content & Marketing, the Content & Marketing Leadership Team, Customer Service Delivery Leadership Team and MBIE senior leadership to support their strategic planning and decision-making.
• Working across the Content & Marketing Leadership team and the branch, to define, develop and implement processes to measure effectiveness and impact of interventions, channels, products and services on customer behaviour. 

We are looking for a team-player who is passionate about helping New Zealanders succeed and can relate to a wide variety of people in different situations.

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required:

We are keen to hear from you if you have:

• A significant and proven track record as part of a leadership team delivering large work programmes, considering both strategic and operational needs.
• Ability to think strategically and analytically and translate ideas and concepts into concrete actions.
• Demonstrable success in building professional relationships with senior leaders, internal and external business partners, colleagues, delivery partners and stakeholders.
• Significant experience in navigating systems and overcoming roadblocks, putting customer needs and business partner experience at the heart of your work.
• A deep and current understanding in developing customer-centred strategies, frameworks and policies.
• Extensive experience in working collaboratively and diplomatically as part of a wider leadership team where functions must work together to achieve group/branch and team priorities.
• Exceptional proven judgement, integrity and discretion, with experience problem solving, managing and mitigating risk.
• In-depth knowledge and understanding of the machinery of government as well as wider governmental processes and protocols.
• A people-centred mindset and approach to leading and operating as part of a wider leadership team.
• Degree level qualification in relevant subject, or similar, is desirable. Practical and demonstrable experience in this area is required.

Applicants must have the legal right to work in New Zealand.

Ētahi kōrero mō MBIE - About MBIE:

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.

Me pēhea te tono - How to Apply:

Click here to view a position description. 

When you are ready to apply, please submit your CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We look forward to hearing from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz quoting ref MBIE/17628 if you have any further questions.

Applications close on Friday, 11th July 2025