Content Lead

Discover a career with purpose at MBIE

• Use your superior content skills to drive positive change in how our customers experience our channels
• Collaborate with colleagues across our group and wider MBIE to ensure a future focused, integrated approach based on best practice
• Wellington based, permanent opportunity
• $118,390 - $143,639 + KiwiSaver + Wellness Benefits

Tēnei tūranga - About the Role:

The Content Lead, reporting to the Manager Channel Projects is a senior digital content strategist and practitioner.

• You have an expert understanding of digital content strategy and content design
• You will have detailed knowledge and experience in User Experience (UX), and Information Architecture (IA)
• You will be responsible for ensuring the provision of clear, easy to understand and accurate content that meets NZ Government plain language requirements and web standards for accessibility and usability

Ngā pukenga me ngā wheako e hiahiatia ana - Skills and Experience Required:

• A deep knowledge of the NZ Government standards for accessibility, accessibility charter requirements and implementation strategies, as well as a grasp of web best practice and digital trends
  
• Extensive experience and knowledge of the principles of writing Plain English for multiple channels including the web and social media in a government context
  
• A deep understanding of common research methods and analytics metrics, content design best practices
  
• Significant knowledge of shaping and maintaining content strategies, strategic thinking and planning
  
• Extensive experience in communicating complex technical information accurately and clearly in plain English so that it is well understood including legislation or technical guidance 
  
• Extensive knowledge of Google Analytics and its use as evidence to develop content that meets the needs of users and influences their behaviour
  
• Relevant degree qualification or certification desired in communications, website content or similar
  
• Must have legal right to live and work in New Zealand

Ētahi kōrero mō MBIE - About MBIE:

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi – Better Together
• Māia – Bold and brave
• Pae Kahurangi – Build our Future
• Pono Me Te Tika – Own It

Our aspirations are echoed in our Māori identity – Hīkina Whakatutuki – which broadly means ‘lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Māori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Māori, other Māori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Māori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Māori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mōhio ana a Hīkina Whakatutuki i puea ake te kōtuinga I waenganui i a ngāi Māori me te Karauna i Te Tiriti o Waitangi, ā, kei te whai ia ki te whakaū ake i Te Tiriti o Waitangi. Mā te whai kiko o ngā kōtuinga ahungaroa o ngāi wi, o ngāi Māori, me ētahi atu rōpū Māori ki te Karauna, katutuki tēnei. He āhuatanga nui tēnei e āhei ai ngā mahi whanaketanga ā-ohanga, ā-pāpori hoki ki a ngāi Māori me Aotearoa whānui. E whai tonu ana mātou ki te kōtui atu ki ngā iwi mō te rapu huarahi hou ki te whakaara i ngā kaupapakua roa nei e tāmi ana i a ngāi Māori me Aotearoa whānui, ā, e whai ana hoki ki te tautohu i ngā āheinga kōkiritanga mā ngā iwi, me te tautoko i ngā iwi kia whai mana ake ai ēnei āheinga.

Me pēhea te tono - How to Apply:

Click here to view a position description.  

When you are ready to apply please send a CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We can't wait to hear from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz  quoting ref MBIE/18112 if you have any further questions.

Applications close on Tuesday 2nd September 2025 at 11:59pm